Westrock Coffee Company Acquires Bixby Roasting Co.

May 03, 2024

Westrock Coffee Company has acquired Bixby Roasting Co., a specialty-grade roaster that is a leader in the emerging influencer-led brand space. The terms of the transaction have not been disclosed.

The acquisition, which includes Bixby’s roasting facility in Los Angeles, will continue to expand Westrock Coffee’s omnichannel product marketing and development resources as it capitalizes on shifting consumer consumption trends. Bixby co-founders Miles Fisher and Remington Hotchkis, both of whom will be joining the Westrock Coffee senior management team, launched the company in 2017.

“We are delighted to welcome Miles and Remington to the Westrock Coffee team, their collective insight in sales, product development and operational execution will be invaluable to our expanding list of premium customers,” said Scott Ford, Chief Executive Officer and Co-founder of Westrock Coffee.

“The emergence of influencer-led brands has created a new sales channel in the beverage business, and Bixby is at the forefront of its development,” said Elizabeth McLaughlin, Executive Vice President of Sales of Westrock Coffee. “Miles and Remington bring a depth of knowledge on these emerging channels that we are adding to the Westrock Coffee portfolio, including the co-creation of new influencer brands that are particularly appealing to young consumers. We are excited to welcome them to the Westrock Coffee team and look forward to integrating their talents and ideas into our portfolio.”

Fisher will serve as Senior Vice President of Sales; Hotchkis will be named Vice President of Sales.

For more information about Westrock Coffee Company, click here.

READ ALSO: ARCBEST SELLS FLEETNET AMERICA FOR $100M, INCREASES REPURCHASE PROGRAM